Blog

What It Means to Stay Top of Mind

Real Estate Direct Mail Marketing

Of all of the marketing strategies mentioned above, none of them are set-it-and-forget-it. They all require a great deal of planning, content creation and time. Your time is valuable and it should be spent with active clients focused on your primary responsibility - selling houses!

InfoCard Marketing is a 12-month direct mail marketing program that you can set and forget. In addition to managing your monthly mail marketing campaigns, InfoCard Marketing also manages your mailing lists for you. Any time a client moves or mail is returned, InfoCard Marketing notifies you of the change and updates it internally.

 

Every Door Direct Mailing and Why We Don’t Use It

Every Door Direct Mailing and Why We Don’t Use It
InfoCard Marketing does not work with the USPS to provide EDDM services for two reasons. The first reason is that it conflicts with one of our core features - once an address is claimed by a client, no other client can mail InfoCards to that address. The problem with EDDM is that you have to mail to every address on a route. There is no skipping or thinking needed to be done by the mail delivery person.